To get people to react, to feel and ultimately to share with others is a tough and demanding job. Timing and relevance is everything.
And it is not all about share-of-voice or social media. Or about the latest gadget.
Its about user habits and the use of media.
People talk, chat and share, and they do it 24/7. But how do we get them to engage with your brand? We believe that we need to entertain them and make the consumers play with the brand.
Nobody wants to be interrupted, but we all love entertainment - on the right place and in the right time. We therefore need to create engaging stories with open invitations and the possibility to be involved and being part of the story.
That is what we believe will build brands and sell more products.
"Connections in shared purpose become actions"
Case: The Swap
Together with Stimorol we launched The Swap. A digital exchange of items where everybody could fulfil their dreams. The concept was created to engage and involve the consumers, hosted by Stimorol. Enjoy one of the celeb videos from the campaign: